Weight Watchers was looking for a scalable presence at Bridal Expos. The focus of their new marketing campaign was trying to show people they can be healthy and still eat the foods they love.
With this, they wanted welcoming, homey feeling booths. The first concept went in a backyard wedding vibe, whereas concept 2 was a more rustic home feeling that featured a (real!) cauliflower dress and bacon roses, a photobooth, animated transformation videos and a picture wall. Ultimately, concept 2 was chosen and can be seen in the video towards the bottom.
Recipient of the Best Booth award at the Georgia Bridal Show.
Client: The Music Syndicate - Weight Watchers
Event Concept | Illustration