I walk in, I put a screen in front of you, and you watch a voiced over video for 3 minutes. Now imagine I walk in, hand you an iPad and you are interacting with the molecules and cells to learn how a drug works.
Which one is going to stick with you?
Leveraging parts of the video in addition to some supplemental animations, I worked with our internal team and our Agency partners to develop an interactive MOA.
Recipient of the 2016 MM&M Best Sales Marketing Tool
Client: Genentech - Gazyva
UI/UX | Art Direction | Animation