JOHNSON & JOHNSON - TVCI


(Tap/Click images to advance through slideshow)

 

The app

Originally a small section from another project, the idea of having a completely anatomically correct eye that the user could interact with spawned the Johnson & Johnson R&D project.

This app is used by Ophthalmology students and Optometrists to learn the anatomy of the eye, the eyelid and tear film interaction, and the effects of near sightedness and far sightedness. A combination of Pre-Rendered, real-time-3d and 2d elements work together to have the user pulling away layers of the eye and interacting with specific elements, with a very hands on approach. 

PS | AI | AE | C4D

View the storyboards and concept work